Live via Zoom | wednesdays, August 12 - September 2, 2026
4:30 pm pt, 5:30 Pm MT, 6:30 pm CT, 7:30 pm ET | replays included
Great design earns admiration
Trust earns commitment
A four-week intensive that helps interior designers become the trusted professional clients choose with confidence, recommend without hesitation, and remember long after the project is complete.
Before clients choose your design...
they choose you.
They decide whether you're the professional they trust to lead one of the most personal investments they'll ever make.
That decision isn't based on talent alone.
It's shaped by every conversation, every recommendation, every question you answer, and every moment you help a client move from uncertainty to confidence.
The most successful designers understand something many never realize:
Great design earns admiration. Trust earns commitment.
think differently
communicate intentionally
lead confidently
When trust is missing, even great design is uncertain
Clients hesitate.
Projects stall.
Simple conversations become difficult.
You spend more time explaining your decisions than inspiring confidence in them.
It isn't because your design isn't good enough.
It's because every project is shaped by something clients rarely talk about: trust.
Trust influences whether they share their real budget, embrace your recommendations, invest with confidence, and ultimately choose you to lead one of the most personal decisions they'll make.
That's why Designing Trust isn't about becoming a better salesperson.
It's about becoming the professional clients instinctively trust to guide them from uncertainty to confidence.
this is what designing trust looks like…
Lead with clarity
Guide every client conversation with intention, creating confidence from the very first meeting.
Communicate with confidence
Explain your ideas, process, and recommendations in ways clients immediately understand and value.
build lasting trust
Create client relationships that inspire confident decisions, enthusiastic referrals, and lasting loyalty.
Most designers think their talent should speak for itself
It should.
However, clients don't experience your talent until they decide to hire you.
Before they ever admire your design, they're asking themselves a different question:
"Can I trust this person to guide me?"
For more than 25 years, I've worked in environments where trust wasn't optional, it was everything. Whether helping leaders navigate high consequence decisions in private aviation or working alongside creative professionals, I learned that people don't move forward because they've been persuaded.
They move forward because they feel confident.
That's the foundation of Designing Trust.
This intensive isn't about becoming a better salesperson or memorizing scripts. It's about learning how trust is built through every conversation, every recommendation, and every decision you help a client make.
Because when clients trust you, everything changes.
IntroducingDesigning Trust 4-week intensive
Over four live weeks, we'll help you replace uncertainty with confidence in every client conversation. You'll learn how to guide decisions without pressure, communicate your expertise without overselling, and create an experience that makes clients feel confident saying yes.
your four-week journey
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This week you’ll discover how trust is formed, why confidence matters more than persuasion and how to intentionally shape every first impression.
We’ll explore:
The psychology behind client confidence
The Trust Framework
First conversations create momentum
Establishing your role as the trusted guide
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Learn how to communicate expertise with clarity and confidence without feeling like you are selling.
We’ll explore:
Value beyond pricing
Leading investment conversations
Communicating recommendations with confidence
Handling hesitation without pressure
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Learn how to reduce uncertainty, navigate objections and help clients move forward with confidence.
We’ll explore:
The decision making process
Managing difficult conversations
Reducing decision fatigue
Creating momentum throughout the project
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Learn how to create an experience clients remember, recommend, and return to for years to come.
We’ll explore:
Designing the complete client experience
Building relationships that generate referrals
Reflecting and refining your approach
Becoming the trusted professional clients remember
THe designing trust intensive
Live via Zoom | wednesdays, August 12 - September 2, 2026
4:30 pm pt, 5:30 Pm MT, 6:30 pm CT, 7:30 pm ET
your enrollment includes:
InvestmentDownloadable worksheets and implementation guides
Live Q&A and coaching throughout the program
Exclusive group text access throughout the four week intensive
Four live 90-minute sessions
Six month access to every session recording
The complete Designing Trust Framework
How to start
ENROLL IN THE INTENSIVE
Secure your seat and prepare for four weeks of meaningful growth.
NO. 1
LEARN. PRACTICE. REFINE.
Experience live instruction, coaching, and real-world application every step of the way.
NO. 2
LEAD EVERY CLIENT WITH CONFIDENCE
Return to your business with a repeatable approach to building trust in every client relationship.
NO. 3
Got questions?
FAQ’s
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For professionals ready to distinguish themselves through stronger client relationships, intentional communication, and trusted leadership.
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Designing Trust isn't about persuasion or sales tactics. It's about understanding how clients make decisions and learning how to guide them with clarity, confidence, and professionalism. You'll develop skills that improve every stage of the client experience not just the final proposal.
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Each week you'll join a live 90-minute session focused on a specific stage of the client journey. We'll introduce new frameworks, discuss real world examples, answer questions, and provide practical exercises you can immediately apply to your own projects.
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Yes. Every live session is recorded and uploaded to your student dashboard. You'll have access to all session recordings for six months following the conclusion of the Intensive.
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Plan for approximately two to three hours each week, including the live session and your implementation exercises. The goal isn't to add more work, it's to improve the conversations you're already having with clients.
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Absolutely. Every session is designed to give you practical tools you can use in your very next client meeting, consultation, proposal presentation, or follow up conversation.
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Absolutely. Each 90-minute Intensive session includes approximately 30–45 minutes dedicated to live coaching and Q&A.
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While the introductory conversation provides helpful context, it isn't required. The Intensive begins with the foundational concepts and builds from there, so you'll have everything you need to succeed.
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You'll retain access to the recordings and resources, allowing you to continue refining your approach. As a Bertrand Williams School student, you'll also be the first to hear about future programs, advanced training, and new professional development opportunities.
I've spent more than 25 years working in industries where trust wasn't optional, it was the foundation of every client relationship.
Over the years, I became fascinated by something that had nothing to do with contracts, pricing, or presentations. I wanted to understand why some professionals naturally earned confidence while others, equally talented, struggled to move relationships forward.
That curiosity eventually became Designing Trust, not as a collection of techniques, but as an ongoing conversation about how great professionals lead people through uncertainty.