Logo with the initials B&W in the center, surrounded by the words "Beardtrand William" at the top and "Design Visualization" at the bottom, all in a circular arrangement on a black background.

Live via Zoom | Tuesday, August 4, 2026 4:30 pm pt, 5:30 Pm MT, 6:30 pm CT, 7:30 pm ET | replay included

Clients don’t hire the best designer. They hire the designer they trust

create client relationships that feel effortless, conversations that feel natural, and a business built on confidence.

ENROLL FOR $77 USD

YOU are second guessing decisions you used to make with confidence

The hardest part of design isn’t creating beautiful spaces, it is carrying the weight of every client decision. Over time, even experienced designers begin to question their instincts.

Great consultations don’t always create committed clients.

The conversation was easy. They loved your ideas. you left feeling like it was a perfect fit. However, enthusiasm alone doesn’t build trust and inspiration alone doesn’t create commitment.

your proposal should feel like the next step. not a leap of faith.

If sending a proposal feels like crossing your fingers, the real decision probably wasn’t made at the proposal. It was made in every conversation leading up to it.

ENROLL FOR $77 USD
Person holding a smartphone over an open magazine with interior design images, showing a white wall with a mirror and a plant on a plain white surface.
Open book titled 'Nurture' with a quote on one page and a list of words on the other, accompanied by a pair of glasses and some greenery.

What changes when you design trust.

In our 60 minute conversation, you’ll walk away with a new way to approach every client conversation.

  • Learn what drives confident decisions and why beautiful design alone is not enough.

  • Stop wondering what to say next. Leave with a simple system for leading clients with confidence from the first meeting to the final proposal.

  • Discover why objections are often a sign of uncertainty, not rejection and how to build trust before uncertainty ever arises.

  • Get an introduction to the Compass Design System and see how it helps organize your thinking, your conversations and your client relationships.

  • Leave with a clearer way to think about client relationships and the confidence to apply it in your next consultation.

This isn’t a sales class. It’s an opening conversation about why trust, not persuasion, is the foundation of every extraordinary client relationship.

ENROLL FOR $77 USD
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Designing Trust

Introducing

Give us 60 minutes, and you'll walk away with a practical framework for building trust intentionally, helping clients feel more confident in you, your process, and every decision that follows

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Live 60-Minute conversation

Replay Inclcuded

Live via Zoom | Tuesday, August 4, 2026 4:30 pm pt, 5:30 Pm MT, 6:30 pm CT, 7:30 pm ET 

Investment:

ENROLL FOR $77 USD

DISLCAMER

Designing Trust is a conversation about professional relationships, communication, and decision-making. The ideas shared are intended to help you think differently about the role trust plays in the client experience. Designing Trust is an educational workshop intended to support professional development. Individual experiences and results will vary based on how the concepts are applied.

Close-up of a man with dark hair, a beard, and light skin, wearing a dark button-up shirt, standing indoors next to patterned curtains.
A collection of interior design materials and samples including woven fabric, knotted rope, color swatches, fabric swatches, and a white marker on a light surface.

About rob

Beautiful design has never been the hardest part of this business.

Trust is.

For more than 25 years, I’ve worked in the private aviation industry where trust determined every decision. Along the way, I discovered something that changed how I think about client relationships. People don’t follow the person with the best pitch. They follow the person they trust to guide them.

That realization became the foundation for Designing Trust.

This workshop is for designers who are already talented at what they do. You don’t need another sales technique. You need a framework for creating the kind of trust that makes conversations easier.

I’d be honored to share it with you.

ENROLL FOR $77 USD
A person's hand holding a white pen over an open blank dotted notebook on a white surface.
A top-down view of a designer's workspace, displaying a floor plan sketch, several color swatches, a marble sample, a plant, a small wooden stool, and a color palette book, with a branch of green leaves in the top left corner.
Open magazine featuring interior design images, glasses resting on the page, with a branch of eucalyptus leaves and berries hanging above.

Got questions?

  • Join us live via Zoom for a 60 minute conversation. You’ll be able to watch, take notes and participate as we explore the principles behind Designing Trust. Come ready to think differently about the way you lead client relationships.

  • Just a quiet place to join the conversation and something to take notes. You’ll receive supporting materials before the class begins.

  • If you’re an interior designer who wants stronger client relationships, more confident consultations and a better way to lead clients through important decisions, this conversation is for you. Whether you are just starting out or have years of experience.

  • This class is the beginning of the Designing Trust journey. If you’d like to continue learning, you’ll have the opportunity to join the four week Designing Trust Intensive, where we’ll put these ideas into practice together.

  • 6 months from date of the class

FAQ’s

ENROLL FOR $77 USD

we help interior Designers intentionally design trust. Creating stronger client relationships, more confident decisions and a business that feels as rewarding as the spaces they create.